Native / Apollo - Runs either natively on your macOS or Windows computer or on the DSP of your Apollo interface. Works with or without UA hardware.

Unlock the soulful, iconic tone that defined a generation with the **Hitsville EQ Collection**. Exclusively from Universal Audio, this collection delivers the rich, vibrant sound of the custom-built graphic equalizers that were the secret sauce behind the legendary Motown Sound. Now, you can infuse your tracks with the very same sonic magic used by music legends such as The Supremes, Stevie Wonder, and The Jackson 5.

• Authentic Motown Sound: Immerse your productions in the historic tone of Hitsville U.S.A. By thoroughly emulating the original custom-made EQ units, with direct input from the very engineers who built them, you can finally achieve the **punchy, open sound** heard on countless Motown hits.
• Effortless Graphic EQ Shaping: Transform your sounds with the intuitive seven-band graphic equalizer. From vocals and drums to bass and keyboards, the Hitsville EQ plug-in makes everything sound better, effortlessly dialing in those **hit-making frequencies** that made Motown records jump out of the speakers with undeniable energy.
• Professional Mastering Polish: Elevate your tracks with the world's only emulation of Hitsville’s ultra-rare mid/side disk mastering EQ. Experience the legendary **"Motown Filters"** and unique half-speed frequency settings, imparting a fat, vintage hi-fi sound and the irresistible energy of a classic single, hot off the Mot Motown production line.
• Instant Classic Tones: Achieve immediate "Motown Sound" with the only officially licensed EQ emulations from the legendary Hitsville U.S.A. studio. Quickly dial in rich-sounding vocal, drum, bass, and guitar tones, ensuring your mixes resonate with the soul and clarity of Motown classics.