Sewing and embroidery machine. Electronic sewing and embroidery machine with 817 different stitches and 651 embroidery patterns, clear color touch screen, and adjustable stitch length and width. The sewing machine has a horizontal rotary hook, into which the bobbin can be easily inserted from above. The machine is easy to clean and operates quietly when sewing, with adjustable presser foot pressure.

mySewnet™ Enabled

Discover a universe of creative possibilities with direct access to mySewnet™ right on your machine. WiFi access allows you to connect to mySewnet apps, update your machine, wirelessly transfer designs between devices, and more. With a mySewnet subscription, you can enjoy full access to thousands of embroidery designs directly on screen through the mySewnet Library and create and edit your own designs using the first-ever subscription-based embroidery software service. A free mySewnet cloud account lets you store and transfer designs and use free apps. The mySewnet Blog provides a live feed directly on your screen with news, free projects, free designs, and more.

Innovative Machine Capabilities

Enjoy more space and improved ease-of-use. The large 10.1" (217x136mm) capacitive touch tablet-like screen allows you to easily navigate on-screen using touch gestures like swipe, pinch, and spread. There is more than 12" (310mm) to the right of the needle and over 5.5" (140mm) in height, providing ample room for big and bulky projects. The built-in telescopic thread stand enables the use of larger thread spools without requiring additional accessories. Larger bobbins allow for longer sewing and embroidery sessions without interruption compared to previous DESIGNER RUBY™ machines. Powerful work lights, developed by optronic experts using revolutionary LED technology, illuminate the work area so you can see stitches in true color with virtually no shadows, and the light intensity can be quickly and easily adjusted using buttons on the front of the machine. The ergonomic design ensures a comfortable and intuitive sewing experience, while outstanding stability reduces vibrations for steady and quiet operation.

JoyOS ADVISOR

The industry-leading JoyOS ADVISOR system allows you to easily navigate step-by-step tutorials and complete sewing and embroidery projects. It includes interactive tutorials that teach you how to sew collars, hems, exclusive stitch techniques, insert zippers, and stitch beautiful embroidery designs. Built-in sewing instructions guide you through projects with clear steps. The step-by-step workbook helps you explore advanced machine features like Design Positioning and Design Shaping. The stabilizer guide assists in selecting the right stabilizer for your fabric and technique. The quick start guide shows you how to set up your machine for basic sewing and embroidery so you can begin stitching sooner. The accessory guide provides detailed setup instructions for using advanced accessories effectively.

Ribbon Embroidery Capabilities

Create truly unique pieces with the innovative Ribbon Embroidery Attachment compatible with the DESIGNER RUBY™ 90 sewing and embroidery machine. The optional attachment guides and stitches down ribbon with ease.

deLuxe™ Stitch System

Achieve the perfect thread feed no matter the thread or the fabric used. Spend less effort on machine adjustments and get high quality results with automatic thread portioning and thread tension sensing.

Electronic Needle Piercing Power

Stitch through heavy fabrics or several layers with a maximum needle force of 150NWT.

Exclusive Sensor System 

This system ensures even fabric feeding as you sew by continuously sensing and automatically adjusting to any fabric thickness. The Sensor Foot Lift feature allows the presser foot to lower and raise automatically for every sewing technique, with four positions: down, pivot, up, and extra lift. On extra lift, the feed teeth are automatically lowered to provide maximum space for sliding thick fabrics and quilts under the foot easily. The Sensor Foot Pivot raises the presser foot to the perfect height while the needle remains down, enabling instant pivoting, easy applique, and quilting. The Sensor Foot Pressure continuously detects the thickness of the fabric and automatically adjusts the presser foot pressure to ensure even feeding across all fabric types. The machine also offers an extensive selection of built-in stitches and embroidery designs, with more than 800 stitches and techniques including Pop-up, Sequin, Applique, Yarn, and Theme Stitches, and access to over 650 built-in embroidery designs.

Extensive selection of built-in stitches and embroidery designs

Enjoy more than 800 built-in stitches and techniques, including pop-ups, sequins, appliqués, yarns, and themed stitches. Access more than 650 built-in embroidery designs.

Sewing and embroidery machine features

• Embroidery unit
• 817 stitches and 651 embroidery designs
• 5 exclusive sewing techniques
• 5 programmable sewing alphabets (can also be embroidered)
• 8 embroidery alphabets in various sizes
• One-step sensor buttonhole
• 16 types of buttonholes + 3 eyelets
• Large sewing space up to 31 cm
• Largest vertical space under the needle 77 mm
• Embroidery area 360x350 mm
• Larger bobbin
• Stitch width adjustment up to 7 mm
• Stitch length adjustment
• Sewing speed control - 5 speeds
• Adjustment of position, size, and rotation of the design
• Change the size of the design with stitch recalculation
• Design adjustment on the display
• Needle up/down function
• Start/Stop button
• Automatic thread cutter
• Automatic needle threader
• Automatic bobbin winding
• Automatic thread tension adjustment
• Stitch position adjustment
• Straight stitch plate with sensor
• Three free-motion quilting modes: spring, floating, and ruler
• 29 needle positions
• Embroidery speed up to 1000 stitches/min
• Smart fit
• Automatic thread cutting when jumping
• LED work area lighting with adjustable intensity
• Additional software available for download
• Bobbin winding with needle
• Quick bobbin winding - separate motor for winding the bobbin while sewing/embroidering
• Side feed
• 2 USB ports
• Twin needle sewing
• Sewing function
• Reverse stitching function
• Attachable presser feet
• 100 MB machine memory
• WiFi
• Sewing with connected embroidery unit
• 1" color touch screen with 180° viewing angle and 1280 x 800 resolution

Standard accessories:

• Utility foot A
• Decorative foot B
• Buttonhole foot C
• Buttonhole foot D
• Zipper foot E
• Non-stick foot H
• Overlock foot J
• Patchwork foot P
• Sensor foot Q
• Embroidery foot R
• Side feed foot S
• One-step buttonhole sensor foot
• Double feed foot
• Self-adhesive non-stick presser feet
• Threading nets (4 pcs)
• Universal tool
• Brush
• Tweezers
• Bobbin cases (9 pcs)
• Guide
• Button sewing plate
• Bobbin holders - lower (2 pcs)
• Large bobbin holders - lower (2 pcs)
• Small bobbin holders (2 pcs)
• Medium bobbin holders (2 pcs)
• Large bobbin holders (2 pcs)
• Frame clamps (16 pcs)
• Straight stitch plate
• Needle set
• Soft case

Embroidery unit for Designer Ruby 90 sewing machine

The unit can be easily detached from the machine, allowing you to use the machine solely as a sewing machine.

The embroidery unit comes with the following hoops:

• Designer Splendid Square Hoop - 120 x 120 mm
• Designer Crown Hoop - 260 x 200 mm
• Designer Imperial Hoop - 360 x 260 mm